LRN is comprised of innovators, experts, and big thinkers who aspire to bring out the best in themselves and each other—we bring our passion and commitment to work with us every day.

LRN aspires to function as a human operating system, one in which success is achieved by unleashing and connecting the potential of many individuals, who each choose to work together on a single unifying mission. Rather than being coerced or motivated towards performance, human operating systems create freedom to thrive for each contributor by ensuring that each is valued, supported, and part of a system of mutual accountability.



Dov is the Founder and Chairman of LRN. His career has focused on why HOW matters and HOW companies and their people can operate in both principled and profitable ways. That’s the inspiration behind his book, HOW: Why HOW We Do Anything Means Everything, which was expanded to include a Foreword from President Bill Clinton. Today, the HOW philosophy is being used to impact how businesses operate, cities are run, soldiers are trained, school systems prepare their students and staff, and professional sports franchises use values for competitive advantage. The HOW philosophy was recognized as one of the nine rules for companies to embrace in Thomas L. Friedman’s seminal book, “The World is Flat.” Dov’s ideas have also been featured prominently in Friedman’s best-selling “Hot, Flat and Crowded,” “That Used to Be Us,” “Thank You for Being Late.”

Fortune called Dov the “hottest advisor on the corporate virtue circuit,” and The Economic Times named him a “Top 60 Global Thinkers of the Last Decade.” Dov is a Harvard Law School graduate with bachelor’s and master’s degrees in moral philosophy from UCLA and a graduate degree in philosophy, politics, and economics from Oxford University.

Dov’s proposals before the U.S. Sentencing Commission, arguing that companies must move from a check-the-box, compliance-only approach to focus on fostering ethical cultures and behaviors, were adopted and are the very standards by which companies, cultures, and programs are judged. Dov writes frequently about leadership for the New York Times and Fortune. Most recently, Fortune invited Dov to share his views on the moral imperatives of modern leadership at the Vatican. In a follow up article on the topic in Fortune’s Change the World issue, Dov was called the “corporate whisper” because of his “ability to take the challenges that CEOs and other leaders face in their day-to-day roles and place them in a broader context of decision-making—one that brings into greater focus the real effects on coworkers, community, and the enterprise itself.” Dov has also been named a “Game Changer” by Time Magazine and “One of the Top Thought Leaders of the Past Decade” by The Economic Times.

Dov holds master’s degrees in moral philosophy from UCLA and Oxford as well as a law degree from Harvard. He has received an honorary doctorate from Hebrew Union College. Dov was honored as the 2014 Corporate Organizational Excellence in Organizational Development Award winner for demonstrating a 10+ year commitment to organizational development and effectiveness.



David Greenberg leads LRN Corporation, reporting to the Board of Directors. He is currently Chair of the Governance and Risk Assessment Committee, and a member of the Audit Committee of International Seaways (NYSE: INSW), one of the largest global crude oil and petroleum tanker companies. Mr. Greenberg’s previous board experience (2006 to 2016) was as the independent director – and member of both the Audit and Compensation Committees –of APCO Worldwide, a private communications and government affairs consultancy and as a director (2013 to 2016) of Clean Tech Group, which creates opportunities for industrial companies to invest in innovative, clean technology. He also served for 5 years as Chairman of the Board of Trustees of The Keystone Center, a Colorado non-profit that brings together oil, chemical and pharmaceutical companies with leading NGOs to find solutions to complex public policy challenges at the federal and state levels.

Greenberg is also Managing Director of Cortina Partners LLC, a private equity firm that owns companies in the air medical, addiction treatment, bedding, textile and outdoor recreation industries and is CEO of Acqua Recovery, a residential drug and alcohol addiction center.

For 20 years prior to 2008, Mr. Greenberg served in various senior positions overseeing government affairs, corporate affairs, communications and strategy at Altria Group, Inc. – then the parent company of Philip Morris USA, Philip Morris International, Kraft Foods and Miller Brewing – culminating in his role as Senior Vice President, Chief Compliance Officer and a member of the Executive Committee.  As one of five senior vice presidents of the corporation, he served on the Management Committee, which oversaw all strategy and company operations.  He was also a principal architect of the company’s very successful efforts to end the ‘tobacco wars’ which threatened the company’s very existence.  Earlier in his career, Mr. Greenberg was a partner in the Washington D.C. law firm of Arnold & Porter and also served as Legislative Director and General Counsel of the Consumer Federation of America.  He attended Williams College and has JD/MBA degrees from the University of Chicago.

Greenberg has testified before the U.S. Congress, the European Union, the Israeli Knesset and other governmental bodies over two dozen times and has appeared on ABC Nightline, the CBS Morning News, BBC Morning, and the PBS News Hour, and has spoken at leading events for CEOs and boards.



Tom Bubeck is LRN’s Chief Operating Officer. He is also Chairman of LRN’s People & Principled Performance Council, which manages day-to-day operations, determines market strategy and execution, and creates opportunities for LRN’s people.

Tom joined LRN in February 2016. Previously, he was the Chief Operating Officer and General Counsel of Relationship Science, an information services startup, where he also was a member of its Board of Directors. There, he helped guide the company’s global operations, corporate strategy and development, sales and marketing, and human resources.

Prior to joining Relationship Science, Tom was Chief of Staff of S&P Capital IQ, a division of McGraw-Hill Financial, overseeing the company’s major non-U.S. operations centers in Hyderabad, Gurgaon, Manila, and Buenos Aires. He also led the groups responsible for global licensing and contracts, content acquisition and strategic alliances, and compliance.

Tom previously held various positions at Capital IQ (prior to the merger with S&P), including General Counsel, Managing Director of Client Development (including sales, client support, and marketing) and Head of Business and Legal Affairs.

Tom is a graduate of Columbia Law School and received a Bachelor of Arts from Stony Brook University.

People & Principled Performance Council

The PPP focuses managing our day-to-day operations, determining our market strategy and execution and creating opportunities for our people to thrive. Above all, it is dedicated to ensuring that all of these objectives are met in a manner that reflects our HOW philosophy and mission to inspire principled performance.

Anita Absey

Tom Bubeck

Jennifer Farthing

Ty Francis MBE

Cathy Hawley

Marisa Ricciardi

The Living HOW Council

The Living HOW Council is a cross-functional group of diverse voices across the company who have come together to ensure our philosophy, values and Leadership Framework are alive and well at LRN, helping to inform and guide all aspects of our business.

Kathleen Brennan

Yoab Bitran

Bhadra Pillai

Rodrigo Hermel

Dana Vazquez

Somnath Dutta

Dave Millichap