About PROEZA
Grupo Proeza is a Mexican family-owned conglomerate with over 60 years in the market, operating across two primary business units. Its flagship division, Metalsa, is a tier-one supplier to leading global automotive manufacturers, including clients as Toyota, Stellantis, Ford, Volvo, among others, with operations spanning eight countries: Mexico, the United States, Argentina, Brazil, India, Thailand, Japan, and China. The group's second business unit, Citrofrut, is the largest orange producer in Mexico and exports juice to markets worldwide. With approximately 12,000 employees and annual revenues of around $4 billion, Grupo Proeza operates at the intersection of global manufacturing and agribusiness, making a robust, scalable compliance program a critical organizational priority.
The challenge
Proeza faced a familiar but persistent challenge: how to drive genuine engagement with ethics and compliance training across a globally dispersed, multilingual workforce.
The company had relied on a previous compliance training platform. While functional, the platform consistently fell short of driving the level of learner engagement the compliance team needed. Completion rates stalled at around 70%, leaving nearly a third of the workforce without completed training, a significant gap for a company with global compliance obligations spanning anti-corruption regulations, conflict of interest disclosures, and code of conduct certifications.
Beyond completion rates, the previous platform also required significant coordination with other departments just to get training campaigns off the ground. The compliance team could not operate independently, creating bottlenecks and inefficiencies throughout the organization.
Proeza needed a platform that was not only more engaging for learners, but easier to administer, more flexible in content delivery, and backed by a partner who would stay actively involved after the contract was signed.
The solution
After evaluating multiple vendors, Proeza selected LRN's Catalyst platform suite, citing two decisive factors: LRN's genuinely consultative sales approach and the platform's ease of use and learner-friendly design.
In the first year of the partnership, Proeza deployed LRN's full suite of Catalyst solutions, Catalyst Reach, Catalyst Design, Catalyst Disclosures, Smart Code, and Catalyst Reveal, with initial focus on compliance training and certifications. The deployment was intended to maintain and strengthen the company's "integrity system," which includes approximately one to two hours of training materials alongside Code of Conduct and conflict of interest certifications.
The depth and flexibility of LRN's training catalog, spanning topics, geographies, and course lengths, allowed Proeza to select the most relevant modules, combine content, and create a more tailored learning experience for employees. The Chief Compliance Officer (CCO) highlighted the learner experience as a key differentiator, noting that employees are actively challenged throughout each course, making training feel engaging rather than something to simply complete.
Results
Proeza's first full year on the LRN platform delivered measurable, significant results. Most notably, the company achieved a 100% training completion rate, up from 70% on its previous platform, driven by both the platform's accessibility and strong organizational commitment from the CEO, CCO, and audit committee. Learner satisfaction scores reflected the same momentum, averaging approximately 95%, validating the platform's engaging design.
Beyond completion metrics, LRN also transformed how the compliance team operates day-to-day. The team gained the ability to deploy and manage training campaigns independently, no longer relying on other departments to get programs off the ground. And through Catalyst Reveal, the compliance team unlocked actionable analytics, filtering completion data by location, language, and material, giving them the insight needed to identify knowledge gaps and make more informed decisions about future training priorities.
On the support side, the CCO highlighted the quality of the client relationship as a defining differentiator. Unlike previous vendor experiences where service levels dropped significantly after contract signing, LRN maintained direct, responsive engagement throughout the relationship, with real-time access to a dedicated account contact rather than a ticketing system.
Conclusion
Proeza's transition to LRN represents a meaningful shift in how the company approaches compliance training, moving from a platform that delivered basic functionality to a partnership that drives measurable behavioral outcomes.
LRN has enabled the company to build a more scalable, user-friendly, and data-driven compliance ecosystem.
In its second year with LRN, the company plans to deepen its use of the full Catalyst suite, expand its Smart Code presence as the default compliance resource hub, and continue building on the momentum of its 100% completion milestone.
The CCO has already recommended LRN to peers in his industry networks, and Proeza has since become a reference point for compliance training among them, a strong signal of what the partnership has made possible in just one year.
“With the previous platform, we couldn’t implement training without significant coordination across different areas. With LRN, we gained autonomy to deploy and manage training directly from Compliance..”
