The world has been restructured and reshaped. Behavior is now the source of competitive advantage.
When the world is this tightly connected, our values matter more than ever and in ways they never have before. One act can destroy billions of dollars of shareholder value, inspire millions to try a new product, disrupt global supply chains or even spark revolution among customers or employees. Companies around the world are struggling with issues of productivity, leadership development, accountability, engagement, misconduct and a general failure to meet their potential. Those that align behaviors to sustainable, human values and conduct business with integrity outperform and deliver disproportionate long-term value.