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The human factor: From awareness to behaviour change

When it comes to phishing, technology can only go so far. Firewalls, filters, and detection tools play a critical role, but attackers know that the easiest way into an organisation is still through its people. They exploit emotion, trust, and distraction. That’s why phishing readiness isn’t just about teaching employees what to watch for; it’s about changing how they respond in the moment.

This is where behaviour-based learning comes in. Instead of relying on static, one-time awareness programmes, organisations are turning to training that adapts to how people actually think, learn, and behave at work.

What is behaviour-based learning?

Behaviour-based learning focuses on understanding and reshaping the habits that drive decision-making. In cybersecurity and compliance, that means moving beyond quizzes and classroom-style courses to create experiences that mirror real-world scenarios.

It recognises that people don’t always make security decisions rationally. They act on instinct, under pressure, and with limited time. So, the most effective learning interventions must meet employees where they are and guide them in the moment, not months later in a training recap.

Through simulated phishing exercises and contextual feedback, behaviour-based learning helps employees:

  • Recognise emotional triggers (urgency, authority, curiosity) that social engineers exploit.
  • Build “muscle memory” for spotting and reporting suspicious activity.
  • Turn safe choices into everyday habits, not occasional reactions.

Why it works

Research in behavioural science shows that immediate, relevant feedback is one of the most powerful drivers of habit formation. When an employee receives guidance right after making a decision, such as clicking a simulated phishing link or reporting a suspicious email, they’re far more likely to remember and apply that lesson the next time.

This forms the foundation of just-in-time training. Rather than delivering long, one-size-fits-all modules, just-in-time learning delivers short, targeted lessons exactly when they’re needed. It turns mistakes into meaningful learning moments and reinforces the right behaviours while they’re still fresh.

Why legacy methods fall short  

Traditional training programmes often rely on static e-learning courses or annual refreshers that check a compliance box but do little to change day-to-day behaviour. These legacy approaches fail for three key reasons:

  1. Timing: Training that happens weeks or months after risky behaviour misses the teachable moment.
  2. Relevance: Generic content doesn’t reflect the specific risks or contexts employees face in their actual work.
  3. Engagement: Long, passive courses can’t compete with the immediacy and emotional realism of phishing simulations.

To truly reduce human risk, organisations need learning that’s continuous, contextual, and connected to real behaviour.

How Catalyst Phishing enables behaviour change

Catalyst Phishing was designed around the principles of behaviour-based learning. By combining adaptive phishing simulations with AI-powered just-in-time training, it helps organisations go beyond awareness to create measurable behaviour change. 

  • Adaptive simulations reflect real-world social engineering tactics, personalised by role and behaviour history. 
  • Real-time feedback transforms every click, whether right or wrong, into a learning opportunity. 
  • Integrated microlearning reinforces the right habits over time, embedding security-minded thinking into daily routines. 

The result? Employees don’t just know what a phishing email looks like; they instinctively respond the right way when one lands in their inbox.

In closing

Phishing defence starts with awareness, but it succeeds with behaviour change. By embracing behaviour-based learning and just-in-time training, organisations can turn their workforce into an active shield against evolving threats. 

Catalyst Phishing helps make that shift possible by empowering employees to learn by doing, adapt through feedback, and build habits that last. 

Ready to see how behaviour-based learning can transform your organisation’s phishing resilience? Discover how Catalyst Phishing turns awareness into action.

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