How by Dov Seidman

The philosophy that animates all that we do at LRN

For too long and for too many of us, business and life has always been about the pursuit of What: “What do we do? What’s on the agenda? What do we need to accomplish?” Whats are commodities; they are easily duplicated or reverse-engineered and delivered faster and at a lower cost by someone else. We believe today’s differentiation now lies in HOW we do what we do – our behavior individually and organizationally.
We have a vision of HOW becoming a meme – where HOW takes on a new meaning. HOW no longer will be merely an adverb – i.e. how are you? How was your day? Rather, it will become a noun and rallying cry for institutions, leaders and individuals who care deeply about the sustainability of peoples, institutions, markets, nations, etc., and believe a new set of values needs to underlie our behaviors, individually and organizationally. In this way, we believe HOW has the power to take on new meaning and become a noun, i.e. Are we getting our HOWs right? It is the HOW that matters most.

how is not only a question. it is also the answer.

How is a global philosophy on how to survive and thrive in the 21st century. It's a way of thinking about individual and organizational behavior in a world that has fast become global, complex, interconnected and interdependent.
The HOW philosophy was first captured in 2007 in the book “HOW: Why HOW We Do Anything Means Everything,” by CEO Dov Seidman. In it, Dov describes that in today’s interconnected and interdependent world, people and organizations stand to gain by dedicating new thought and energy to how they do what they do. Now updated and expanded, HOW includes a new foreword from President Bill Clinton and a new preface from Dov on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.

HOW is much more than a book. HOW is at the heart of LRN’s business. It represents our past, present and future. LRN’s business, solutions and operations are built upon this powerful philosophy. It is at the heart of our partnerships with our client partners. It is the basis upon which we operate as an organization. “Living HOW” is the language that LRN uses for how we work to internally create a culture of HOW.
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