The Real Purpose of Corporate Purpose: LRN’s Dov Seidman in Forbes

 

In a world that is so disorienting, people are looking for alignment between what they do, who they are, and what they stand for. They are searching for a means to simultaneously build resilience to disruption and develop a path for growth. Accomplishing this, explains LRN CEO Dov Seidman in this Forbes article, requires a deep sense of shared purpose, a collective understanding of your company’s primary aims and reason for existence. “Now more than ever,” he says, “a company’s purpose has the power to engage and inspire employees, generate customer loyalty, and help businesses chart a course for sustainable, meaningful growth.”