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Davos Man Meets the Masses

“A growing number of CEOs are recognizing the need to place values and purpose at the center of their strategy,” said PwC Chairman Dennis Nally. “With the lack of trust that exists today with business, sooner or later you have to figure out how to regain that trust.” As a response to the trend, PwC announced a new partnership yesterday with LRN, an advisory group headed by Dov Seidman, to help corporations “elevate behavior, define and scale their values, and become animated by purpose.”